AEO GEO LLM Seeding
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AI search terminology

LLM SEO

What is LLM SEO?

LLM SEO is search engine optimisation directed specifically at large language models and the retrieval systems that feed them.

Who uses the term LLM SEO?

LLM SEO is used by technically inclined practitioners who want to name the system they are optimising for rather than the outcome. It is common among those with a background in information retrieval.

The term is precise about mechanism and vague about goal, which is the reverse of AEO and GEO.

How does LLM SEO differ from related terms?

LLM SEO names the system. AEO and GEO name the outcome. AI SEO is the broadest of the four and the least precise.

LLM SEO excludes AI search features that do not involve a language model, which makes it narrower than AI search as a category.

What does AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It say about LLM SEO?

The book lists LLM SEO among the current crop: now we have AEO, GEO, LLM SEO, AI Search Optimisation, and whatever new acronym someone coins next week to sell a course. It reads the pattern as a rebranding addiction the industry has run before, noting that inbound marketing was content marketing with a funnel diagram, and semantic SEO was SEO that had finally read Google’s own documentation.

Read about the book's argument.

Related terms

  • AI SEO

    AI SEO is a broad label for search engine optimisation work aimed at AI-powered search systems as well as conventional search results.

  • AI search

    AI search is the category of search experiences in which an AI system interprets the query and composes a response, rather than returning a list of links alone.

  • LLM seeding

    LLM seeding is the practice of publishing and distributing information about an entity across independent sources so that large language models can retrieve, corroborate and repeat it.

  • AEO

    AEO is the abbreviation of Answer Engine Optimisation, the practice of making a source likely to be used in the direct answer a search or AI system returns.

All 12 terms AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It