AI search terminology
LLM seeding
What is LLM seeding?
LLM seeding is the practice of publishing and distributing information about an entity across independent sources so that large language models can retrieve, corroborate and repeat it.
Who uses the term LLM seeding?
LLM seeding is used by practitioners who come to AI visibility from a digital PR or link building background, because the mechanics resemble distribution rather than on-site optimisation. The term is common in the United Kingdom.
The word seeding carries a deliberate echo of content seeding in PR, where the goal is placing information where it will be picked up.
How does LLM seeding differ from related terms?
LLM seeding is the off-site half of the discipline. Entity SEO covers making the subject identifiable, and LLM seeding covers getting that identification corroborated elsewhere.
AEO and GEO describe the goal. LLM seeding describes one method of reaching it.
What does AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It say about LLM seeding?
LLM seeding is named in the book as another label for the same discipline. Call it AI SEO, LLM seeding, or whatever gets invented at the next conference by someone with a certification to sell. The book takes the change seriously and the name lightly, arguing that practitioners who did the same in every previous naming cycle spent their energy on the work while the namers argued, and won every time.