Authors of AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It

Digital avatar and spokesperson of LLM Leads

AI James Dooley wrote the core playbook and contributed a chapter on the acronym debate.

Management coach, consultant and speaker

Mads Singers reframes AI visibility as a management problem of ownership, systems and review rhythms.

Search measurement analyst

Paul Truscott brings financial technical analysis discipline to search measurement.

Founder and technologist

Vaibhav Sharda covers artificial intelligence, content automation and search.

Semantic SEO specialist and director of M&B Marketing SARL

Mike Lovatt writes on semantic SEO and entity-based optimisation.

Information Retrieval strategist

Luke Bastin covers enterprise Information Retrieval, semantic architecture and entity modelling.

Semantic SEO practitioner and owner of Blazing SEO

Adrian Ponce Del Rosario covers agentic SEO and how AI agents find, choose and cite sources.

Managing Director at PromoSEO

Scott Calland argues the acronym debate from client data.

Lead generation specialist

Abigail Dooley covers SEO for lead generation and search demand capture.

AI visibility and lead generation systems builder

Peter Victor Jones covers the ECHO framework and measuring visibility as a retrieval problem.