Author 06 of 10
Luke Bastin
Information Retrieval strategist
Who is Luke Bastin?
Luke Bastin is an Information Retrieval strategist specialising in enterprise SEO, semantic architecture, entity modelling and multi-location search.
Luke Bastin treats search as an engineering discipline centred on Information Retrieval, helping organisations structure, govern and represent information so it can be accurately understood and retrieved by search engines, large language models and internal knowledge systems.
Luke Bastin works extensively with franchise organisations, multi-location businesses and enterprise brands. That work involves building entity inventories, structured data frameworks and governance processes designed to become more valuable as retrieval systems improve.
What did Luke Bastin contribute to AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It?
Luke Bastin covers enterprise Information Retrieval, semantic architecture and entity modelling.
Read about the chapter Enterprise Information Retrieval: AI Doesn't Care About Your Org Chart.
What does Luke Bastin specialise in?
Luke Bastin specialises in Information Retrieval, Enterprise SEO, Entity modelling, Semantic architecture.
- Information Retrieval
- Enterprise SEO
- Entity modelling
- Semantic architecture