AEO GEO LLM Seeding
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AI search terminology

Entity SEO

What is Entity SEO?

Entity SEO is the practice of making a person, organisation, product or place unambiguously identifiable to search and AI systems as a distinct thing rather than a string of text.

Who uses the term Entity SEO?

Entity SEO is used by semantic SEO practitioners and by anyone working with structured data, knowledge graphs or disambiguation problems. The term predates generative AI by roughly a decade.

It is the term with the strongest technical lineage, tracing back to Google's introduction of the Knowledge Graph in 2012.

How does Entity SEO differ from related terms?

Entity SEO is the foundation the other terms depend on. A system cannot cite a source it cannot identify, and it cannot corroborate a claim about an entity it has confused with another.

AEO, GEO and LLM seeding all assume the entity resolution problem has been solved. Entity SEO is the work of solving it.

What does AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It say about Entity SEO?

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Read about the book's argument.

Related terms

  • LLM seeding

    LLM seeding is the practice of publishing and distributing information about an entity across independent sources so that large language models can retrieve, corroborate and repeat it.

  • Answer Engine Optimisation

    Answer Engine Optimisation is the practice of structuring and publishing information so that a search or AI system selects it as the direct answer to a question.

  • AI visibility

    AI visibility is the extent to which a brand or entity is named, cited and recommended by AI systems in response to relevant questions.

  • AI search

    AI search is the category of search experiences in which an AI system interprets the query and composes a response, rather than returning a list of links alone.

All 12 terms AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It