What does the chapter What the Client Data Says cover?
Scott Calland is the Managing Director at PromoSEO, a UK lead generation agency based in Wilmslow, Cheshire, and his position on the acronym debate comes from the only source that has never lied to him: the client data.
It runs in 2 named sections:
- The framework does not change with the label
- Predictable systems beat clever tactics
What the Client Data Says runs to 384 words and is written by Scott Calland. The full text is in the book. Chapter 1 is published here in full as a sample.