Chapter 11
The Grifters, The Tools and The Snake Oil
What does the chapter The Grifters, The Tools and The Snake Oil cover?
Every gold rush attracts prospectors, shovel-sellers and con artists, and the AI search rush has produced a bumper crop of all three. This chapter is the field guide, and it's a rant, because James Dooley has watched clients arrive clutching invoices for every scam in it.
It runs in 4 named sections:
- The Certification Grifters
- The Guarantee Merchants
- The Volume Merchants
- And The Tools
The Grifters, The Tools and The Snake Oil runs to 345 words. The full text is in the book. Chapter 1 is published here in full as a sample.