What does the chapter Mike Lovatt cover?
Every few years, the SEO industry rebrands itself. First it was just SEO. Then it became "digital PR" when link building got embarrassing. Content marketing showed up when people realised blogs could rank.
It runs in 2 named sections:
- Trust Signals: Prove You Exist
- Corroboration: Echo Yourself Everywhere
Mike Lovatt runs to 1851 words and is written by Mike Lovatt. The full text is in the book. Chapter 1 is published here in full as a sample.