Chapter 01
A Short History of Renaming Things
What does the chapter A Short History of Renaming Things cover?
The SEO industry has a rebranding addiction. Spot the pattern and it'll save you from the current episode.
It runs in 2 named sections:
- Same Show, New Name
- The Tell
A Short History of Renaming Things runs to 318 words. It is published here in full, as the free excerpt.